APP
AppLovin Corporation
Is APP Halal?
AI-powered advertising platform with unresolved advertiser-category concerns; current total-assets financial screens fail on debt, liquidity and receivables.
What You Should Know
AppLovin's March 2026 filing reports $1.842 billion of current advertising revenue, $3.514 billion of long-term debt, $2.759 billion of cash and $1.958 billion of receivables. Debt/assets are 45.59%, liquidity/assets are 35.79% and receivables plus cash/assets are 61.19%. The Apps Business was sold in 2025, while screened advertising categories remain undisclosed.
⚠️ Concerns
- •Advertising revenue by gambling, alcohol, dating, adult, gaming and other screened categories is not separately disclosed
- •The former Apps Business was divested, but Tripledot equity-method and related-party advertising exposure remains
- •Debt/assets are 45.59% and receivables plus cash/assets are 61.19%
- •AI targeting, data use, privacy, consent, ad fraud and platform-partner compliance require continuing review
Current quantitative Sharia screen
Based on 10-Q figures for the period ended 2026-03-31; calculated 2026-07-13.
3,514.022 / 7,707.705
2,758.671 / 7,707.705
4,716.694 / 7,707.705
- Financial
- Fails
- Overall
- Fails
Debt is 45.59%, liquidity is 35.79% and receivables plus cash are 61.19%, each above the examined FTSE asset limits. Gross interest income is not separately disclosed and the advertising-activity screen remains incomplete.
- Financial
- Fails
- Overall
- Fails
Debt is 45.59%, liquidity is 35.79% and receivables plus cash are 61.19%, above the examined MSCI total-assets limits. This is a calculation against the named method, not an index-membership claim; screened advertising activity remains unresolved.
- Financial
- Fails
- Overall
- Fails
Debt is 45.59% and identifiable conventional liquidity is 35.79%, above the examined 33% limits. This is a calculation against SAC ratios, not an official SAC classification of a U.S.-listed security; the advertising business screen remains incomplete.
- Financial
- Not calculated
- Overall
- Not calculated
A properly licensed and reproducible historical market-cap series is not stored, so these methods are not estimated from a current spot price.
Business-activity disclosure
AppLovin operates a single reportable advertising segment through Axon Ads Manager, MAX, Adjust and Wurl. Its current filing describes an end-to-end AI-powered advertising platform and says revenue is primarily fees paid by advertisers for ads placed in third-party mobile applications. Advertising infrastructure can be neutral-purpose, while the content, products and conduct promoted through the network raise school- and contract-specific concerns.
Limitation: The latest filing does not provide revenue by advertiser category, campaign content, gambling, alcohol, dating, adult, gaming, financial-product or other potentially non-compliant category. It therefore cannot support a universal prohibited-revenue percentage or a claim that the advertising network has zero screened activity.
Purification
Gross interest income is not separately disclosed, and the filing does not quantify screened advertising categories. The site therefore does not prescribe a fixed purification percentage; readers should follow the scholar or methodology they use.
Inputs, assumptions and primary sources
- Interest-bearing debt uses the $3,514.022 million long-term-debt balance. The filing reports no separate current debt balance; operating and other liabilities are not added to this interest-bearing-debt input.
- Cash uses cash and cash equivalents of $2,758.671 million. The filing separately identifies $200 million of money-market funds within fair-value disclosures, but those funds are included in cash equivalents and are not double-counted as separate securities.
- No separate marketable-securities balance is reported at March 31, 2026, so interest-bearing securities are entered as zero rather than inferring a numerator from equity-method investments, private funds or other non-current assets.
- Receivables use net accounts receivable of $1,958.023 million. Equity-method investments, private funds and other non-current assets are not added to the receivables-plus-cash numerator.
- Revenue uses $1,842.449 million for the three months ended March 31, 2026. The filing says substantially all revenue is generated from Axon Ads Manager, with advertiser fees for ads placed in mobile applications owned by third-party publishers.
- The filing separately reports $51.159 million of interest expense and $42.634 million of other income, net, but does not separately disclose gross interest income. The FTSE income input is therefore unavailable rather than estimated.
- AppLovin completed the sale of its Apps Business in June 2025. The former Apps Business is presented as discontinued operations, so the current screen does not treat the old gaming revenue as current operating revenue.
This is a reproducible financial screen, not a fatwa. A failed total-assets screen can coexist with a pass under a market-cap methodology. ZakatInvest keeps the qualitative assessment separate so numerical thresholds do not erase material context.
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