BRZE
Braze, Inc.
Is BRZE Halal?
Customer engagement and marketing automation SaaS — permissible general-purpose software business.
What You Should Know
Braze is a US SaaS company providing a customer-engagement platform used by consumer brands, media companies, financial-services firms, and retail companies to deliver personalized cross-channel messaging (push notifications, email, in-app messages, SMS, WhatsApp, content cards). The platform enables real-time customer data ingestion, segmentation, journey orchestration, and A/B testing. Revenue is predominantly subscription-based with usage-based components tied to message volume. Customer-engagement and marketing-automation software is a general-purpose technology product that is generally permissible at the activity level. Its April 30, 2026 10-Q reports no interest-bearing debt, but cash plus marketable securities are 35.52% of total assets, above the examined FTSE Yasaar asset-based liquidity limit.
⚠️ Concerns
- •Cash plus marketable securities are 35.52% of total assets in the latest 10-Q, above the examined FTSE Yasaar asset-based liquidity limit
- •Other income is reported in aggregate, so no fixed purification percentage is asserted
- •Some customers in alcohol, gambling, and adult-entertainment verticals use the platform for marketing campaigns
- •Pre-GAAP-profitability — verify current status at the time of investment
Current quantitative Sharia screen
Based on 10-Q figures for the period ended 2026-04-30; calculated 2026-07-13.
0 / 1,091.039
387.521 / 1,091.039
263.76 / 1,091.039
- Financial
- Fails
- Overall
- Fails
Debt/assets is 0.00% and receivables plus cash/assets is 24.17%, but cash plus marketable securities/assets is 35.52%, above the examined 33.33% limit.
- Financial
- Fails
- Overall
- Fails
Debt and receivables-plus-cash pass the examined asset-based limits, but identifiable cash and marketable securities exceed the examined liquidity limit.
- Financial
- Fails
- Overall
- Fails
Debt is nil and receivables plus cash are below the examined limits, but conventional cash and securities are above the examined 33% total-assets limit; this is not an official SAC classification.
- Financial
- Not calculated
- Overall
- Not calculated
No licensed historical market-cap series is stored.
Business-activity disclosure
Braze provides customer-engagement and marketing-automation SaaS for consumer, media, financial-services and retail brands. General-purpose messaging software is generally permissible, while customer use in alcohol, gambling and adult-entertainment verticals remains qualitative context.
Limitation: The filing does not separately disclose gross interest income or a universal prohibited-activity revenue numerator.
Purification
Other income of $3.450 million is presented in aggregate; ZakatInvest does not assert a fixed purification percentage.
Inputs, assumptions and primary sources
- Amounts are USD millions from Braze's April 30, 2026 Form 10-Q.
- Braze reports $145.289 million of cash and $242.232 million of marketable securities; no interest-bearing debt is reported.
- Accounts receivable is $118.471 million and quarterly revenue is $210.999 million.
- Other income is reported as a combined line; no standalone interest-income numerator is asserted.
This is a reproducible financial screen, not a fatwa. A failed total-assets screen can coexist with a pass under a market-cap methodology. ZakatInvest keeps the qualitative assessment separate so numerical thresholds do not erase material context.
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