RUM
Rumble Inc.
Is RUM Halal?
Online video-sharing platform and cloud services funded mainly by advertising — the activity is permissible, but light content moderation means the platform hosts and monetizes haram content.
What You Should Know
Rumble Inc. operates a video-sharing platform and cloud-services business, earning revenue primarily from advertising, subscriptions, and cloud hosting. Its March 31, 2026 Form 10-Q reports $311.210 million of assets, no conventional debt, $219.043 million of cash, $12.533 million of receivables and $25.460 million of quarterly revenue. Debt/assets is 0.00%, but cash/assets is 70.38% and receivables-plus-cash/assets is 74.41%; disclosed interest income is $1.885 million, or 7.41% of revenue. The platform activity is permissible in principle, while user-generated content and haram-linked advertising remain qualitative and keep the verdict doubtful.
⚠️ Concerns
- •The platform hosts and monetizes user-generated video and advertising that includes impermissible content; the share is difficult to bound and may exceed the 5% haram-revenue tolerance
- •March 2026 filing-based liquidity/assets is 70.38% and receivables-plus-cash/assets is 74.41%, so zero debt alone does not produce a quantitative pass
- •Disclosed interest income is 7.41% of quarterly revenue; no fixed purification percentage is asserted
- •The verdict is judgment-dependent — stricter investors may treat it as non-compliant, while others may accept it with purification
Current quantitative Sharia screen
Based on 10-Q figures for the period ended 2026-03-31; calculated 2026-07-15.
0 / 311.21
219.043 / 311.21
231.576 / 311.21
1.885 / 25.46
- Financial
- Fails
- Overall
- Fails
Debt/assets is 0.00%, but liquidity/assets is 70.38%, receivables-plus-cash/assets is 74.41% and disclosed interest income is 7.41%.
- Financial
- Fails
- Overall
- Fails
Known debt is zero, but liquidity and receivables-plus-cash exceed the examined total-assets limits; disclosed interest income is above 5%.
- Financial
- Fails
- Overall
- Fails
Liquidity/assets is 70.38% and disclosed interest income is 7.41%; this is a calculation against SAC ratios, not an official classification.
- Financial
- Not calculated
- Overall
- Fails
A licensed historical market-cap series is not stored; the filing-based liquidity and income failures remain material.
Business-activity disclosure
Rumble operates a video-sharing platform and cloud-services business funded mainly by advertising, subscriptions and hosting. The activity is permissible in principle, but the platform hosts and monetizes user-generated content whose haram-linked share is not disclosed.
Limitation: The filing does not quantify a scholar-specific prohibited-content or prohibited-advertising revenue numerator.
Purification
Rumble discloses $1.885 million of interest income, but ZakatInvest does not prescribe a scholar-approved purification percentage.
Inputs, assumptions and primary sources
- Amounts are USD millions from Rumble's March 31, 2026 Form 10-Q.
- No conventional interest-bearing debt is reported; operating lease liabilities of $1.577 million are excluded from debt.
- Cash and cash equivalents are $219.043 million; digital assets, restricted assets and other non-cash assets are excluded from liquidity securities.
- Net accounts receivable are $12.533 million and first-quarter revenue is $25.460 million.
- The filing discloses $1.885 million of interest income, or 7.41% of quarterly revenue; no fixed purification percentage is prescribed.
- Video, cloud and advertising activities are generally permissible in principle, but user-generated content and moderation remain qualitative.
This is a reproducible financial screen, not a fatwa. A failed total-assets screen can coexist with a pass under a market-cap methodology. ZakatInvest keeps the qualitative assessment separate so numerical thresholds do not erase material context.
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